BMJ No 7072 Volume 313

Further down the Information Highway Saturday 21-28 December 1996


Rights, wrongs, and journals in the age of cyberspace

Following their earlier onslaught on print journals,(1)(2) Ron LaPorte and Bernard Hibbitts argue-with a little help from the Beatles-that journals have forced scientists to give up their copyrights and lose control of their work. The Internet, and the possibility it offers of electronic self publishing, has changed all that, and they argue that journals must recognise that the world has changed. We asked the editors of the "BMJ," the "Lancet," the "New England Journal of Medicine," "JAMA," the "Annals of Internal Medicine," "Science," and "Nature" for their comments. One didn't reply and two declined, but the other four responded robustly.

"We all want to change the world"

Ronald E LaPorte, Bernard Hibbitts

You say you want a revolution,
Well you know
We all want to change the world.

These famous lyrics come from the Beatles' song "Revolution." In 1986 the world was startled to hear that the rights to this and most of the other Beatles songs had been bought by Michael Jackson. Paul, George, and Ringo now have to ask Jackson's permission to perform the music they wrote. They even have to pay him royalties. Meanwhile, Jackson can authorise others to use Beatle's materials for any commercial purpose he sees fit. As a result, "Revolution" itself is being used to sell Nike sneakers, and there is nothing the Beatles can do about it.

This artistic tragedy may make many scientists thankful they are not musicians. But wait a minute. Who owns scientific papers? Typically not the scientists who write them, but rather the journals and publishing houses to which scientists routinely grant their copyrights. Once scientists sign copyright forms, other scientists and even the original scientific authors have to seek the journal's permission before reproducing the figures and text which they created. The journals, in turn, can do what they like with scientific papers. They can grant permission to reproduce or reprint them, or they can refuse to grant permission. They can use scientific papers to advertise themselves in the media. In all these instances the original authors are helpless. In some respects, scientists are worse off than the Beatles. The contract with Michael Jackson at least granted Paul, George, and Ringo an ongoing income. Scientists, on the other hand, not only receive no income from the journals but often have to pay them page charges under the same contracts by which they surrender their copyrights.

"Let me tell you how it will be, there's one for you, nineteen for me"

Why do scientists tolerate this situation? The traditional answer is that they have no option. In this century journals have monopolised scientific communication. They have provided virtually the only means of effectively and efficiently communicating research findings to the broader scientific community. Scientists, afraid of becoming like Father Mackenzie,

Writing the words of a sermon that no one will hear,

are willing to agree to virtually any terms of publication dictated by the BMJ, Science, Nature, the Lancet, the New England Journal of Medicine, and the like. They know that if they do not agree to those terms their papers will not be published, their work will not be known, and their careers will be compromised. No wonder scientists say,

If you really like it, you can have the rights.

Journals thus end up owning very valuable intellectual property which they barely contributed to making. Taxpayers and charitable donors fund most research; universities house much of it; scientists conceive of it, do the research, and pay to have it published; yet the journals have complete control of the articles coming out of it.

Self publishing for all

There is no need for this any more. The recent development of the Internet, and in particular the world wide web, provides scientists with a publishing alternative that is in many ways superior to traditional journal publication. In brief, scientists with access to web servers at their institutions now have the option of electronically publishing their work themselves. Self publishing on the web enables scientists to:

  • Report their findings right away, instead of having to wait months or years for formal review and printing

  • Post material virtually for free instead of paying hundreds of dollars per paper in page and reprint charges
  • Make their findings available to a worldwide audience far larger than the subscription list of any journal
  • Present their work for immediate comment and critique by other scientists, thereby promoting dialogue which is the essence of science itself
  • Disseminate their work without forcing them to give up copyright control.

    Recently, we have argued in the medical and legal literatures that the development of the Internet and its potential for scholarly self publishing will in the long run cause the collapse of traditional journals.(1) (2) Our prognostications have been extremely controversial in both health and legal circles.(3) (4) In the short run, however, we think that Internet publishing might supplement journals rather than replace them. Scientists interested in reaching as many of their colleagues as possible-especially those colleagues as yet without Internet access-should distribute their work as self published electronic preprints and simultaneously submit those preprints for formal journal publication.

    This significant step in the direction of restoring scientists' control over the distribution and use of their own work will be feasible only if journals agree to publish preprinted material. So far, biomedical journals seem disinclined to do this. The New England of Medicine has, for instance, taken the position that a manuscript distributed via email to a couple of dozen colleagues has been previously published and will not be considered for inclusion in one of its issues.(5)

    Such a pre-emptive strike against scientific self publishing is inappropriate for various reasons. Firstly, biomedical journals have traditionally allowed a type of prepresentation of scientific data by allowing research findings to be preliminarily communicated to hundreds and even thousands of people at scientific conferences. Far from reducing the value of their articles, such preliminary dissemination generally creates demand for them in more finalised form. Electronic preprinting could well work the same way.

    Secondly, biomedical scientists currently operate within a reprint culture which generates income for journals despite readers' access to photocopy machines; even if preprints of papers were available on the Internet, a demand for papers published in journals would persist for some time.

    Thirdly, the biomedical journals-and the scientists who edit them-should keep in mind that their ultimate purpose in existing is to serve the scientific community, not to advance or preserve themselves as institutions. What counts is the message, not the messenger.

    Fourthly, biomedical journals have a duty to keep their own scientific subscribers thoroughly informed of important developments in biomedical research as rapidly as possible. Whether an important article has previously been preprinted is irrelevant to the fulfilment of this duty.

    Fifthly, biomedical journals refusing to publish preprinted material are acting contrary to the established policy of journals in other disciplines, including physics and law, which have tolerated and in some instances even encouraged preprinting.

    Finally, biomedical journals refusing to publish preprinted articles are arguably interfering with scientists' rights to do what they wish with their work before any copyright transfer form has been signed; in other words, not content with the prospect of controlling scientific publications after placement, the journals are indirectly attempting to control them beforehand as well.

    Try to see it my way,
    Only time will tell if I am right or I am wrong,
    While you see it your way
    There's a chance we may fall apart before too long.

    A new way

    If biomedical journals persist in refusing to publish preprinted articles, scientific societies such as the British Medical Association, the American Association for the Advancement of Science, and the American Medical Association should consider stepping in to ensure that they conduct themselves in responsible scientific fashion. It may be, however, that these societies will decline to intervene, as many of them derive considerable revenue from the publication of biomedical journals and may fear that preprinting might endanger that.

    In these circumstances biomedical scientists may have to take matters into their own hands. Traditional protests might take the form of boycotting particular journals, or stopping subscriptions. A more viable and increasingly plausible alternative might be for as many biomedical scientists as possible to migrate directly to the Internet. There, like physicists, they could create their own online community-complete with central archive and reader rating of papers- where they could publish and speak directly to one another without outside help or intervention. If anti-preprinting policies persisted the biomedical journals might eventually wither from a lack of quality submissions.

    To avoid this dramatic development, biomedical journals should take dramatic action to make themselves more rather than less attractive as publishers of scientific research. Instead of threatening scientists with a stick they should consider offering them a carrot. This carrot might take the form of a faster review process, elimination of page and reprint charges, or more Internet editions of print based publications. In the light of concerns expressed earlier in this paper, journals might also consider offering scientific authors the option of non-exclusive licensing. This legal arrangement, already embraced by a number of forward looking print and Internet based periodicals, would give biomedical journals the right to publish scientific articles and derive some profit from them without requiring scientific authors to desist from preprinting or even giving up their basic copyrights as a term of traditional publication.

    Scientists guaranteed ultimate physical and financial control of their work would feel less obliged to choose between preprinting and formal publishing, between the Internet and journals. They would be free to enjoy the best of both worlds for as long as they might wish. In turn, the biomedical journals, far from doing themselves irreparable harm, would be radically improving the chances of their own institutional survival-if not necessarily forever, at least for a long while. At the same time, they would be able to takepride in their renewed status as good citizens of the scientific community.

    Think of what I am saying,
    We can work it out and get it straight or say good night.
    We can work it out,
    We can work it out.

    Addendum: The Global Health Network will be doing an experiment to evaluate different forms of research communications on the Internet. A single scientific research communication entitled "Scientists assassinate journals" was written for lay readers, scientists, and editors in a "hypertext comicbook" format. It is available in English, Spanish, Portugese, and Japanese. Viewers will have the opportunity to comment as there are electronic forms to rate the piece on a scale of 1 to 5 and provide a critique on the content and the format. We are encouraging as many people as possible to visit the site: http://www.pitt.edu/HOME/GHNet/publications/assassin/index.html

    Diabetes Research Center,
    Rangos Research Center,
    Pittsburgh, PA 15213,
    USA

    Ronald E LaPorte,
    professor of epidemiology
    http://www.pitt.edu/~debaaron/laporte/html

    University of Pittsburgh,
    Pittsburgh,
    PA 15260,
    USA

    Bernard Hibbitts,
    professor of law
    http://www.law.pitt.edu/hibbitts/

    Correspondence to: Professor LaPorte.

    References:
    1 LaPorte, R E, Marler E, Akazawa S, Sauer F, Gamboa C, Shenton C, et al. The death of biomedical journals. BMJ 1995;310:1387-90.

    2 Hibbitts BJ. Last writes? Re-assessing the law review in the age of cyberspace. New York University Law Review 1996;71:615-18. (http://www.law.pitt.edu/hibbitts/lastrev.htm)

    3 Helman T, Wood G, Macfadyen D, Nicholl D, Kewley I, Bulstrode C J K. BMJ on the Internet. BMJ 1995;310:1674.

    4 Hibbitts B J, et al. Symposium issue on last writes. Akron Law Review (in press).

    5 Kassirer J P, Angell M. The Internet and the journal. N Engl J Med 1995;332:1709-10.

  • A glass of water and somewhere to whinge

    Richard Smith

    Almost 10 years ago the United States Office of Technology Assessment predicted that the time would come when authors of scientific papers would communicate directly with readers through electronic networks. Scientific journals would not be needed. Ten years ago few people had heard of the Internet and even fewer people were connected to it. Now many millions of people are connected, and the number increases rapidly everyday. The network is in place for the academy's prediction to come true.

    Why would authors want to go directly to readers? Speed. To avoid interference from editors and other busybodies. To maximise control over their product. And-importantly-because they resent making money for publishers. Robert Maxwell and others (not all of them as unworthy and corrupt as Maxwell) have grown fabulously rich from publishing science. And what have those publishers done? I once heard an author in one discipline put it thus to a publisher: "We write the stuff for this journal. We peer review it. We edit the journal. We buy the journal. We read it. What exactly do you do?" The answer, scandalously, in the case of many publishers is "not much."

    No future for minimalist publishing

    Traditionally, what I call "minimalist" publishers have put up the money to start the journal; paid nothing to the editor, the editorial board, and peer reviewers; neglected design and technical editing; paid somebody to print the journal and the postal service to distribute it; overpriced the journal; not bothered with marketing (because the journal goes to a captive audience); and then gathered in substantial revenues. Because their costs have been minimal their profits have been large.

    So are we about to see the end of journals? I think that these minimal journals will cease in paper form. But other journals stand a chance of continuing-and not only because for a short while digital technology will not be able to match the resolution and comfort of print on paper. Journals will survive if they "add value." The best journals add the values of distillation ("drinking from a glass of water rather than from a fire hydrant"), independent legitimisation, first class peer review that improves papers substantially, good design and technical editing, commentaries that set scientific papers in context, an audience, marketing, a voice for a community, a forum for debate, education, an introduction to subjects you never thought important, a means to campaign, up to the minute news, evidence based advice, a place to tell your friends you are dead, somewhere to whinge, a source of after dinner stories, and something to wrap up fish and chips.

    What's more the journal can do much of this, and some new things, not only on paper but also on the Internet, using the particular advantages of electronic publishing-speed, links to other material, customisation, and interactivity. I think we add enough value to continue to be paid, but I would, wouldn't I?

    BMJ,
    London WC1H 9JR

    Richard Smith
    editor
    100336.3120@compuserve.com

    A colourless conveyor belt?

    Richard Horton

    Paperback Writer? Ah, so perhaps LaPorte and Hibbitts's oracles were in favour of publishing after all. Still, the practice of (Ingel)fingering papers, whether in ink or in html, lives on as a curious relic of academic paternalism.* For who can doubt that authors have the right to distribute their research findings how they please? In medicine authors do not need an editor or an invidious "rule" to tell them of the potentially calamitous risks they run by placing their work directly in the public domain without the help of journals. Health and its persistent media scares are not like the minutiae of, say, gene transcription--the impact on public health can be devastating. A discriminating gateway, however imperfect it might seem, provides one means of limiting potentially grievous harm.

    LaPorte and Hibbitts accuse editors, and the journals they temporarily preside over, of having a monopoly on scientific communication. But we do not force researchers to send the Lancet over 6000 papers and 5000 letters each year. That is no monopoly. It seems to be a genuine need. And when that need vanishes, so will we. Charging for pages? We don't. Begging scientists? Always polite, rarely ingratiating, but never begging I hope.

    Should we be ashamed of our links to commercial publishers? Journals are not just vehicles to deliver the perfect prose of others. We peer review; we edit; we commission commentaries, reviews, and series; we write editorials and news. Although we might fail, we try toadd some value to the research we publish. LaPorte and Hibbitts' rather colourless concept of a journal, a conveyor belt for data, is not one that I recognise. I invite them both to join the Lancet team for a few days. We might then ask whether their triumphalist tone heralding "the collapse of traditional journals" is an original vision or simply a dreamy albeit modern Oasis.

    *Franz Ingelfinger was a former editor of the New England Journal of Medicine who laid down that journal's policy, since adopted by others also, that it would not publish papers that had already appeared in print in some form elsewhere. This has become known as the Ingelfinger rule.

    Lancet ,
    London WC1B 3SL

    Richard Horton,
    editor

    A Christmas fairy tale

    George D Lundberg

    Bah. Humbug, balderdash. A Christmas fairy tale. In the expanding world of electronic medical journalism, content is king. The exchange of print and electronic information among scientists and clinicians (as well as person to person) will continue to coexist side by side. Some methods are better for some things; others for others. Evolution in this process is occurring and will continue. We are monitoring numerous objective and subjective markers as we design this evolution prospectively. The only way to predict the future is to create the future. This we try to do every day.

    It may be helpful to remind scientist La Porte and lawyer Hibbitts that clinical research information published in medical journals is different from new information in music, mathematics, astronomy, and the law. Lives actually depend on it. Real doctors use this information to help decide how to take care of real patients every day. Medical journal editors have relationships of trust with many publics, beginning with the reader and the author, extending through the owner and the sources of financial support but, most especially, to patients. In medical information quality of content will continue to be king for the benefit of all of us as patients.

    JAMA,
    Chicago,
    Illinois,
    60610,
    USA


    George D Lundberg,
    Editor

    To market, to market

    Frank Davidoff

    Let's face it, LaPorte and Hibbitts are talking marketplaces--not science, not intellectual freedom. Leave aside their blithe assumptions that the Beatles are "dismayed" over Michael Jackson's ownership of most of their songs; that this is an "artistic tragedy." (The Beatles may be creative, but they're not dumb; it's just possible that they decided to take their billions in lump sums, and leave behind the hassles of dealing with copyright lawyers.) No, LaPorte and Hibbitts' real concern is with middlemen--a fantasy of Blue Meenie publishers, bloated with money (their words: "[societies] derive considerable revenue from the publication of biomedical journals") and obsessed with power (their words: "journals have monopolised scientific communication") who control not only the intellectual lives but also the livelihood of scientists.

    Shades of the 1960s! Can it be an accident that their broadside is interlarded with Beatles' lyrics--used, presumably, without permission? Dissolve to 1969: we thirtysomethings too had decided that middlemen were the scourge of the earth. Why should farmers slave to produce our daily bread, only to have their livelihood controlled by the cold calculations of (bourgeois) retailers? We'd form a cooperative, go right to the wholesalers, bring the food directly to our tables. Everything would be cheaper, fresher; we'd get what we wanted, not what stores offered; and we'd be in control. So we talked, organised, acted.

    And we learned. Firstly, there were the schedules: Who would decide who got up at 3 am to drive to the wholesale markets 30 miles away? And who would resolve the scheduling disputes, find the replacements when people didn't show up? Then, we needed a place. Where were we going to bring the 30 pound blocks of cheese, the 50 pound drums of peanut butter, all the stuff to be divided up, parcelled out, with us as "free" labour? And we needed a money person, a miraculous hybrid cashier-treasurer, careful, trusted. And on and on.

    Yes, it was fun to short circuit the system, but the cooperative lasted about a year, then died, quietly. Hard lessons. Supermarkets aren't "just" stores, any more than scientific journals are "just" messengers. Both are enormously complex organisations; they provide incredible amounts of service and convenience; and the economic margin, at least for most of them, is razor thin. Sure, scientists who want to can simply bypass the journals right now, become their own publishers on the Internet. So why don't they? Is it really fear? Or maybe they've learned that it's actually valuable to have their work published in journals? That editing and peer review are worth a lot? And that they'd really rather spend their time being scientists, rather than editors, and reviewers, and publishers, and librarians--and businessmen?

    For the 1960s also taught us that copyrights are no different from any other rights, and that with rights come responsibilities--for example, billing systems, copyright lawyers, the works. And when it comes to their fantasies about the economic realities of scientific journal publishing, LaPorte and Hibbitts really are in Sargeant Pepper land. Most scientific journals, particularly the smaller ones, lose money and require subsidies. True, some large journals are self supporting, even bring in net revenue, but only with enormous subscriber bases plus page advertising; the former is rare, the latter unreliable.

    Marketplaces come in all shapes and sizes, from the starchy, like New York's Tiffany, to the turbulent, like Cairo's Kahn el Kalili. Certainly, there can be more than one marketplace for scientific information; and, sure, it's useful from time to time to rethink how that marketplace might work better. But it's an open question whether scientific information is best hawked in the white noise of the Internet marketplace, or in one with a little more order, a bit more stability.

    Could scientists trash the scientific journal system by responding to LaPorte and Hibbitts' call for intellectual civil disobedience? Sure: scientific journal publishing is vulnerable; its economics, and its complex core of mutual benefits, built up over many decades, are fragile. And it's always easier, and more fun, to smash systems than to build them.

    We still sometimes go to farmers' markets; they're groovy. Remember groovy?

    Annals of Internal Medicine,
    Philadelphia,
    PA 19106-1572, USA

    Frank Davidoff,
    editor


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    Feedback

    Last updated 7/3/97

    Your debate about the raison-detre of Biomedical journals was more stimulating than my morning coffee; thank you.

    The responsible reader will always be a discriminating consumer, but the world of LaPorte will be chaotic. End users, like me, will forever be reading direct reports, unfiltered. I will buckle under the strain of separating information from noise. Eventually, I will be unable to recognize "wisdom and knowledge lost in information." (apologies to T.S. Eliot). The interposition of a journal's Editorial body, as a trusted educator, is an absolute necessity; I do not see us outliving this need.

    LaPorte has been dishing out this dire prediction for almost 3 years now. Time will tell us if he is correct. Unless he has something new to say, let us not get excited over it any longer.

    S. Satya Murti s.satya-murti@bcbsks.com
    72740.2342@compuserve.com


    Over the past 3 years I try to keep track of the development on the Internet in respect to medicine.

    The critical optimism I hope to keep while doing so is probably best described by the following:

    Although being a computer enthusiast I still find that hardly any organizer software can match the convenience of a well structured filofax.

    It seems that the issue of the information super highway vs. paperborne biomedical journals is more less artificial. Just as there is no either/or question with couples like "tv and radio" or "tv and film" or "film and book".

    The media seemingly in a "die hard" competition at the launch of the newer one usually settle with time in a re-designed corner of the market and develop alongside thereafter.

    The Internet is a marvellous phenomenon. There is no other way of conducting a discussion forum of tens or hundreds to be followed by thousands across the globe. Just as there is no other means of having such vast amount of information at your fingertips to retrieve from.

    At the same time data gluttony will not do the trick either. The information overload of our time (by the way - at this stage the data in printed form is much more to take the blame for this than the internet) can only be handled by prioritizing, sorting and concentrating on the important few.

    Medical journals do a great job on this amongst their other splendid features as put by Richard Smith. There is little doubt that they will continue doing so.

    Far beyond the time when all obituaries will be published of that pre-Intel generation for whom the "chip" mostly meant something you take with fish.

    M. Palat MUDr.
    Johann Baur Str. 16
    82362 Weilheim
    Germany

    0049 881 61652
    miro@trans.net


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