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BMJ 2004;329:1417-1418 (18 December), doi:10.1136/bmj.329.7480.1417
Bottled water exploits our worries about what affects health in the modern world
| The first 150 words of the full text of this article appear below. |
Water is now everywhere. It has become a modern fashion and health accessory, as ubiquitous as the mobile phone. Students have a bottle in their bags or in front of them during lectures, people are jogging with water, and office workers have a bottle within easy reach of their desk. The rise of water as a health product is underpinned by people's worries about modern life. Bottled water is seen as a natural antidote to what the consumer sees wrong with modernity and bad for their healthchemicals and technologies full of risk and hazard, genetically engineered food, low level radiation, harmful medications, and sinister viruses.1
Sales figures confirm that bottled water is the world's fastest selling drink. In the United Kingdom, consumers spent £1bn ($1.9bn;
1.4bn) on bottled water last year, a 70-fold increase from 20 years ago. In the United States, consumption of bottled water has risen from
Keith J Petrie, professor
Health Psychology Department, Faculty of Medicine and Health Sciences, University of Auckland, Private Bag 92019, New Zealand (kj.petrie@auckland.ac.nz)
Simon Wessely, professor
Academic Department of Psychological Medicine, Guy's, King's, and St Thomas' School of Medicine, Institute of Psychiatry, London SE5 8AF (S.Wessely@iop.kcl.ac.uk)
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