BMJ 2005;330:781-783 (2 April), doi:10.1136/bmj.330.7494.781
Education and debate
Five pitfalls in decisions about diagnosis and prescribing
Jill G Klein, associate professor of marketing1
1 INSEAD, 1 Ayer Rajah Avenue, 138676 Singapore jill.klein@insead.edu
Everyone makes mistakes. But our reliance on cognitive processes prone to bias makes treatment errors more likely than we think
| The first 150 words of the full text of this article appear below. |
Introduction
Psychologists have studied the cognitive processes involved
in decision making extensively and have identified many factors
that lead people astray. Because doctors' decisions have profound
effects on their patients' health, these decisions should be
of the best possible quality. All doctors should therefore be
aware of possible pitfalls in medical decision making and take
steps to avoid these unnecessary errors. In this article, I
present five examples of cognitive biases that can affect medical
decision making and offer suggestions for avoiding them.
Psychology of decision making
Doctors often have to make rapid decisions, either because of
medical emergency or because they need to see many patients
in a limited time. Psychologists have shown that rapid decision
making is aided by heuristicsstrategies that provide
shortcuts to quick decisionsbut they have also noted
that these heuristics frequently mislead us.
1 Good decision
making is further impeded by the fact that we often fall prey
to various cognitive
. . . [Full text of this article]
Pitfall 1: the representativeness heuristic
Pitfall 2: the availability heuristic
Pitfall 3: overconfidence
Pitfall 4: confirmatory bias
Pitfall 5: illusory correlation
Conclusions

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