Covering ourselves

doi:10.1136/bmj.39420.416100.59

BMJ 2007;335 (8 December), doi:10.1136/bmj.39420.416100.59

Editor's choice

Editor’s Choice

Covering ourselves

Trevor Jackson, magazine editor, BMJ

tjackson@bmj.com

The first 150 words of the full text of this article appear below.

The front cover of this week’s BMJ is the first to relysolely on words since we redesigned the journal at the beginningof this year, and even since we introduced regular cover picturesin 2002. The dangers of trying to find one clear, recognisableimage for a topic like circumcision—which receives twoquite different treatments this week, as the subject of ourHead to Head debate (doi: 10.1136/bmj.39406.520498.AD and 10.1136/bmj.39406.523762.AD)and our Clinical review (doi: 10.1136/bmj.39385.382708.AD)—mightseem obvious. Fortunately, the typographic possibilities inherentin the word itself are visual enough.

Some readers might ask why the BMJ has to be visual at all,especially those who still lament the passing of the blue coversthat, until five years ago, displayed each week’s fulllist of contents. One obvious answer is that medical journalshave to compete in an increasingly crowded and visual marketplace,vying for attention not . . . [Full text of this article]

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Long may it last: Dr James R MacDonald
bmj.com, 12 Dec 2007 [Full text]
Covering Yourselves: J D Poff
bmj.com, 13 Dec 2007 [Full text]
Covering Yourselves -- clarification: J D Poff
bmj.com, 14 Dec 2007 [Full text]