BMJ  2005;331:E394 (17 December), doi:10.1136/bmj.331.7530.E394

BMJ USA: Editorial

BMJ USA is ending

But the BMJ is expanding its material for US doctors

You are reading the 51st and final issue of BMJ USA. The journal was begun in 2001 to bring American primary care doctors a monthly digest of BMJ articles, enhanced by US commentaries and editorials. Surveys tell us that BMJ USA has been popular with our readers. Unfortunately, it has fallen victim to the widespread downturn in US pharmaceutical advertising and has become financially unsustainable for the BMJ Publishing Group.

That's the bad news. The good news is that beginning in January the weekly BMJ will include more US-relevant material, and all BMJ USA readers are eligible to receive a free trial subscription to BMJ's award-winning Web site, bmj.com (see p 497 for details). On bmj.com you can continue to read the same useful research articles, provocative editorials, and other content you have found in BMJ USA, plus many more articles from the weekly BMJ that we didn't have room for in our monthly paper journal. You can also contribute to the BMJ's unique rapid responses, and read other people's responses to BMJ articles. And from January, you will find a link on the bmj.com home page to US highlights from recent BMJ issues.

As a clear sign of the BMJ's commitment to increasing its relevance for America's doctors, BMJ USA's editor, DK, is taking on an expanded role as the BMJ's first US editor. Our goal is to increase the number of articles in the weekly BMJ that are relevant to US doctors' daily work. We will also be sending American subscribers a regular e-mail to advise them of BMJ articles we think are of particular interest. Readers will be able to click through to the full text, where they can read, respond to, save, or print the article.

On bmj.com, you can also sign up for several free services:

  • E-mail alerts, allowing you to receive a weekly e-mail of the BMJ's table of contents, press releases, Editor's choice column, and/or specific subject-related articles;
  • BMJ updates, in collaboration with McMaster University, which will bring e-mails on topics you choose, alerting you to the best new evidence from the medical literature;
  • bmjlearning, where you can register for on-line continuing education courses;
  • Topics and series collections, allowing you to search collections of articles on specific topics and read articles from BMJ's multi-part features, such as the popular ABC series.

All of this will be available free to BMJ USA readers after they have registered at http://subscriptions.bmjgroup.com/bmjusa

It has been a pleasure sending you BMJ USA. Thank you for your readership and support. We look forward to seeing you online soon at bmj.com.

Douglas Kamerow, editor

BMJ USA dkamerow{at}bmj.com

Fiona Godlee, editor

BMJ


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