News
Canada may be forced to allow direct to consumer advertising
BMJ 2006; 332 doi: https://doi.org/10.1136/bmj.332.7556.1469-a (Published 22 June 2006) Cite this as: BMJ 2006;332:1469- Alan Cassels
- Victoria, British Columbia
The Canadian government will respond this week to a lawsuit brought by one of the country's biggest media companies. The company is claiming that it should have the right to carry drug advertisements that are aimed directly at consumers.
CanWest Global Communications, which owns most of Canada's major daily newspapers, a major television channel, and cable TV channels, launched a court case last …
Log in
Log in using your username and password
Log in through your institution
Subscribe from £173 *
Subscribe and get access to all BMJ articles, and much more.
* For online subscription
Access this article for 1 day for:
£38 / $45 / €42 (excludes VAT)
You can download a PDF version for your personal record.