Education And Debate For and against Direct to consumer advertising is medicalising normal human experienceAgainst BMJ 2002; 324 doi: https://doi.org/10.1136/bmj.324.7342.910 (Published 13 April 2002) Cite this as: BMJ 2002;324:910 Article Related content Metrics Responses Peer review Related articles Editor's Choice Postmodern medicine Published: 13 April 2002; BMJ 324 doi:10.1136/bmj.324.7342.0/i See more Sixty seconds on . . . 10 000 steps BMJ March 08, 2024, 384 q598; DOI: https://doi.org/10.1136/bmj.q598 Scarlett McNally: Enabling active travel can improve the UK’s health BMJ March 06, 2024, 384 q522; DOI: https://doi.org/10.1136/bmj.q522 Scarlett McNally: Boosting swimming for health and joy BMJ February 20, 2024, 384 q393; DOI: https://doi.org/10.1136/bmj.q393 Variability in blood pressure could help predict heart attack and stroke risk, researchers say BMJ February 09, 2024, 384 q363; DOI: https://doi.org/10.1136/bmj.q363 Scarlett McNally: Preventing obesity is different from curing it—and even more urgent BMJ January 23, 2024, 384 q134; DOI: https://doi.org/10.1136/bmj.q134 Cited by... Benefits and harms of direct to consumer advertising: a systematic reviewAbstract Fulltext PDF Pharmaceutical influence and psychiatrists: an introspectionAbstract Fulltext PDF Direct-to-consumer advertising of psychotropics: An emerging and evolving form of pharmaceutical company influenceAbstract Fulltext PDF Direct-to-Consumer Advertising: Public Perceptions of Its Effects on Health Behaviors, Health Care, and the Doctor-Patient RelationshipAbstract Fulltext PDF Direct-to-Consumer Advertising: Physicians' Views of Its Effects on Quality of Care and the Doctor-Patient RelationshipAbstract Fulltext PDF Perspectives from the pharmaceutical industryAbstract Fulltext PDF The pharmaceutical industry and disease mongeringAbstract Fulltext PDF Too much medicine?Abstract Fulltext PDF